Brand Sustainability: Actual Vs. Public Perception

Marc Stoiber's green initiative company, Change, has published a new groundbreaking study that compares the green reality versus the green perception of nearly 100 major US corporations. The report, MapChange 2010 follows the first study in 2008 that shows there's a big difference between reality and perception. The results are very interesting! Some brands that consumers think are sustainable really aren't, while other brands that work hard on green initiatives aren't getting the credit they deserve. So, how does your brand measure up? Let GSA speaker Marc Stoiber lead your company's sustainable image in a positive direction.

Categories : Environment/Green, Advice