In Conversation with Bill Johnson
Your group presents their top questions to the former CEO, which Bill will address, then facilitate an active and engaged Q&A from the floor to ensure everything you wanted to know from a CEO is answered.
The Golden Arches: The Value of the Brand
Johnson illustrates the power of the brand with stories from behind one of the world’s most famous brands — the golden arches.
Busting the McJobs Myth: From Fry Guy to CEO
Bill debunks the myths about working at McDonald’s and discusses the value in investing in employees.
Ronald Under Attack: Crisis Management from One of the World’s Most Experienced Organizations
Johnson doles out the truth about McDonald’s — one of the world’s most targeted corporations by special interest groups — and serves up a unique recipe for crisis management.