Becoming A Category of One: How Extraordinary Companies Create And Sustain Success
Based on Joe's best-selling book of the same name, Becoming A Category of One is a roll-up-your-sleeves session about the mindset that creates market leaders. Becoming A Category of One is about the attitudes and ideas that top performers bring to challenges and opportunities every single day. Find out what market leaders and top performers do that you can do in your business if you just choose to. Choose Becoming A Category of One.
Be The Best At What Matters Most: An Audacious Business Strategy
There's a lot of talk about surprising the customer with "wow" factors. That's all well and good, but the ultimate and most powerful "wow" factor is to deliver on your promise every time, with every customer, with amazing consistency. Calloway leads an interactive presentation on how to look at your business with a new attitude and a new commitment to excellence - the ultimate differentiator. When every person in your organization commits to being the best at what matters most - you can move mountains!
Additional Topics Include:
Building Your Brand From The Inside Out: The People Behind The Promise
Category of One Leadership: Aligning People And Culture To Drive Results
Minds Wide Open: Creating A Mindset of Ideas, Innovation, And Improvement
Joe Calloway is a performance expert who helps companies build cultures that drive results. His client list is a virtual Who's Who of business, ranging from companies like Coca Cola and Saks Fifth Avenue to IBM and American Express.
Joe is the author of four ground-breaking business books including the best-selling Becoming A Category of One, which received rave reviews from The New York Times, Retailing Today, Publishers Weekly and many others.
Joe's newest book is Be The Best At What Matters Most.
Joe is guest lecturer with the Scarlett Leadership Institute and has served on the faculty of the Center for Professional Development at Belmont University.
Although Joe has been inducted into the Speakers Hall of Fame, but he doesn't do traditional "speeches." Instead, he actively engages people in highly interactive keynotes and workshops that challenge assumptions and create new ways of thinking.
"Our group came to life with your interactive style. You pushed us to think beyond our typical boundaries and challenged us to take our business to new heights." - Ed Quinlan - HRI
Most Requested Interactive Keynote
Becoming A Category of One: What Extraordinary Companies Do - And How They Think - To Create And Sustain Success
How do some companies create and sustain success year after year? It's their mindset. Top performers think about business differently, and this mindset is available to anyone.
Based on Joe Calloway's ground-breaking book, Becoming A Category of One, this is an interactive work session that gets your people actively engaged with Joe, with each other, and with the ideas that will clearly differentiate you from your competition.
The Category of One mindset is:
Looking at your business with new eyes. Learn from success outside your industry for fresh thinking and everyday innovation.
We always have to get better. Constant, relentless, daily improvement has to become ingrained in what you do. Don't think like an expert - it closes your mind to possibilities. Think like a child. New ideas come from having a beginner's mind - not from thinking you already know how it's done.
Do what customers value most and do it better than anyone else. Improve and innovate close to the customer. If you win inside the box - you win the whole game.
Whoever the customer loves the most leads the market. Do you want your customers to love doing business with you? Of course you do. It's the ultimate competitive advantage. To be a market leader you have to create emotional connections with customers.
Top performers take action. Great companies have good ideas. Mediocre companies also have good ideas. The difference is that great companies take action on their ideas. People in Category of One companies have a propensity to action.