Marc Stoiber

Topics

Presentations

Will Your Brand Survive?
Five pillars are gaining importance for brands keen on seizing the future. What makes Insight, Design, Sustainability, Innovation, and Sociability so critical, and how can your brand harness them?

Is social media killing the environmental movement? 
Social media is the latest, greatest communication innovation. People are rushing to get aboard, get twittering and friend as many people as possible. The environmental movement touts social media as the key to disseminating information, organizing and calling to action. But does social media have the capacity to harm as much as it helps? This speech examines social media's capacity to confuse, overload and drive participants to a state of catatonic inaction. It concludes with simple suggestions for returning a sense of personal connection to the environmental movement.

Innovation first, green second
Green is a burgeoning area of innovation for corporations. Green products, green services, and green business models - all have seen a radical upswing. And most are destined to fail. Why? Because 'leading with green' is like a boxer leading with his chin - noble but futile. Corporations are driven by success, and innovations need to deliver on that success first. Interestingly, truly successful 21st century innovations will have green built into their dna - because green translates into efficiency - and efficiency is key to innovation success. By retaining this perspective, innovators can realize ideas that do well - and they can do good at the same time.

The upside of the green economy
The green economy will lead to disruption, to be sure. Jobs based on old technology and thinking will disappear. There will be insecurity. However, like every disruption, there will be regeneration and wealth. If previous disruptions (wars, depressions, sanctions) are any indicator, the new green economy will flourish and give North America a new competitive advantage. On the other hand, ignoring the coming green disruption will create a victim mentality, and ensure that others take our innovative advantage from us. 

Storytelling for sustainability
Sustainability, like all movements, has its own narrative. There are heroes, villains, insurmountable obstacles, selflessness and selfishness. It's a story that can engage and educate listeners, and help them make sense of seemingly complex environmental or technological concepts. Discover the essential tenets of the sustainability story, and what elements can help bring world-changing innovations to life for consumers. 

Summary Profile

Marc Stoiber left a lucrative career in mainstream advertising to put the spotlight on sustainability.

Stoiber is a creative director, entrepreneur, green brand specialist and writer. He works with clients to build resilient, futureproof brands.

Stoiber's leadership positions have included VP of Green Innovation at Maddock Douglas, President and Founder of Change Advertising, National Creative Director of Grey Canada and Creative Director of DDB Toronto.

He has helped two ad agencies rise from obscurity to market prominence, and his work has been recognized by virtually every international industry award for advertising and design.

Stoiber writes on brand innovation for Huffington Post, Fast Company, GreenBiz and Sustainable Life Media. He also speaks on the subject from coast to coast, and has been featured at TED.

Stoiber's vision is to make sustainability sexy; sustainable companies famous; and sustainable products desirable. He combines his passion for positive change and legacy building with the wisdom and expertise gained from selling the world's biggest brands on Madison Avenue.

Audiences will be inspired to adopt sustainable products and services, and will acquire the tools and strategies to bring sustainable principles into practice in their organizations. 

Client Testimonials:

Marc approached our issue with ‘beginner's mind' which allowed us to see brand new possibilities. Together we reimagined our material and discovered its magic. The result was a better product that really resonated with our audiences. Marc is a pleasure to work with, has boundless energy and enthusiastically embraces whatever you ask of him. I would definitely hire him again."

President, Pure Pharmacy

"Marc delivered his keynote presentation at the Canadian Cleantech Summit with passion and clarity. No one in the audience was left unaffected and people are still talking about it. Great job!"

Canadian Cleantech Conference Organizer