Mark Federman

Topics

Presentations

Generation Gap: Why Today's Youth are Living in Tomorrow's World
It almost goes without saying that every aspect of our society is changing in profound ways, including business and how we manage and structure organizations. "Generation Gap" provides the context that allows executives and managers to understand precisely what the changes are, and why they are occurring, and offers a framework and vocabulary to develop management strategies that are consistent with what is actually happening right now.

Applied McLuhan for Managers: New Tools for New Thinking
Create "Effect-ive Management" -manage to achieve the precise effects desired in your people, your organization, your customers and your market.

What Haven't You Noticed Lately?
What will provide your company with the competitive edge? In this presentation, Federman opens audience's eyes to the limits of knowledge gathering. There is always more to know.

Why Johnny and Janey Can't Read
Literacy is no longer the dominant structuring force of our society and culture. Federman raises the real question of our time: what is valued as knowledge, who decides, and who is valued as authority?

Predicting the Future by Anticipating the Present

Summary Profile

Mark Federman is a an observer of the world through a McLuhan lens. He speaks on issues of culture, media, education, business and more.  Federman currently focuses on developing an emergent model of the "corporation of the future" that is consistent with our present conditions of ubiquitous connectivity and pervasive proximity, or "UCaPP."

Expanding on Marshall McLuhan's thinking, "the medium is the message," Federman challenges traditional beliefs in education, culture and the workplace.  He currently questions:  "What is the (Next) Message?  Federman suggests that while literacy is valuable, it has become irrelevant to the real questions and issues in our society. He suggests that as the dominant mode of communication changes, so does our access to knowledge and authority.

Federman's expertise in media and technology is considerable. He was recruited by Yahoo! Canada to be the organization's spokesperson on social media, and has more than 25 years experience in the high-tech sector. He has been a researcher at the prestigious Ontario Insitute for Studies in Education and played the role of chief strategist and head of McLuhan Management Studies at the McLuhan Program in Culture and Technology at the University of Toronto.  His specialties include technology development, marketing, sales, and senior operational management. Federman has worked with small and large enterprises, both public and private, to develop working strategies in the face of constant change.

A dramatic and thoughtful speaker, Federman examines the next phases of a knowledge-based society: the open-source economy. He discusses how technology is changing the way we learn and think, and presents new ways of looking at the world that encourage audiences to open their minds to new ways of thinking.

Client Testimonials

"Many thanks for your stimulating lecture...The participants were so attentive and interested, and the topic was most fascinating for all of us."

Oakville ULS