Topics
Marketing/Merchandising
Retail
Presentations
Why We Buy: The Science of Shopping
Summary Profile
Paco Underhill has spent more than 20 years observing people’s favorite pastime: shopping. Undercover in malls across the country, Paco has documented the behaviors of consumers and discovered what it takes to please today’s shopper.
A leading expert and pioneer on consumer behavior, Paco has helped stores, banks, consumer product manufacturers, cultural institutions, and public and commercial space developers understand what motivates the behaviors of today’s consumer.
Whether you’re a retailer, developer or marketer, Paco’s creative and insightful tips will provide the effect you are trying to achieve.
He is the founder of an international research and consulting firm, and author of the bestsellers Why We Buy and Call of the Mall.
Client Testimonials
“Underhill, whose clients include McDonald's, Starbucks, Estée Lauder, and Blockbuster, stocks "Why We Buy" with a wealth of retail insights…he also looks to the future, projecting massive retail opportunities with an aging baby-boom population and predicting how online retailing will affect shopping malls.”
Amazon.com
