Randall Craig

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Presentations

Randall Craig helps organizations and individuals move the Social Media strategy airplane from 30,000 feet to landing. He shares practical, been-there-before advice from his 17 years of Web and Social Media experience as a Consultant, Senior Executive, Entrepreneur, Best-selling Author (and Black Belt in Karate).  He does this for 12-person teams, 800-person webcasts, and at conferences with over 1500 people in the audience.

Social Media without wasting your time, losing your identity, or getting disqualified
Strategy, Efficiency, and Risk for attendees and their organizations

Networking Skills for Success
Give to Get: Helping others help you succeed

Summary Profile

Social Media and Networking Expert

Randall Craig has founded several successful start-ups, held a long-time position at a "big-four" consulting firm, and was a senior executive at an American public company. He is the author of numerous books, including Social Media for Business, Online PR and Social Media for Experts, Online PR and Social Media for Associations, and the best-seller Personal Balance Sheet. Check out www.randallcraig.com for more details.

Randall lectures at the Schulich School of Business, hosts the weekly "Professionally Speaking TV" interview show, and writes a weekly tipsheet featured on the Monster web site.  He has been featured in all national media, and served as the 2010 Toronto Chapter President of the Canadian Association of Professional Speakers.  An internet strategy pioneer, since 1994 he has helped 100 major organizations build business, community, and engagement online.  Randall holds an HBA, CFA, MBA, CMC, and a Black Belt in Karate.

MOST REQUESTED TOPIC

Social Media without wasting your time or losing your identity
Strategy, Efficiency, and Risk for attendees and their organizations

It's all the rage to talk about LinkedIn, Facebook, and the 500 other social networks that exist. And if you are like most, you already have a profile on at least one. But how do you use these tools, without wasting your time? How can you avoid identity theft? And how can you effectively use Social Media to develop a network for both professional support and corporate growth? Based on the research in his books Social Media for Business, and the Online PR and Social Media series, Randall Craig provides practical advice and insight.

This presentation is focused on specific audiences:

• For Executives: Social Media Executive Briefing: Introduces Social Media concepts, focuses on implications, opportunities, and risks.
• For Corporations: Seven social media strategies to grow your business - and avoid the risks. (Business development, Recruiting, Internal collaboration, Risks and policy, Governance)
• For Associations and Not-for-profits: Harnessing the power of Social Media to improve member engagement, development and marketing. (Stakeholder engagement, fundraising, Online PR, Risks/policy, Governance, event marketing)
• For Professional Service firms: Strategies and policies to implement a successful social media initiative - at the firm and individual levels. (Profile Building, Business development, Prospect due diligence, Recruiting, Risk)
• For Entrepreneurs/experts/consultants/talent: How to translate personal profile to business growth online. (Profile Building, Business development, Prospect due diligence, Risk)
• For Marketing Professionals (Campaign Dev't, Online PR, SM branding, SEO, Web integration)
• For the Job Seeker: Advanced Strategies for a Social Media job search. (Reactive and Proactive Social Media; Avoiding disqualification, Advanced LinkedIn strategies, Avoiding Identify theft)
• Social Media Futures and Trends: Examines where Social Media is heading, and how organizations can best prepare themselves.

WHAT TO EXPECT WITH RANDALL:  A customized presentation and easy-to-deal-with experience

Beforehand:

• A detailed questionnaire about your meeting objectives and audience
• 2-4 Interviews, to understand your priorities and audience issues.
• Customized and updated presentation.
• On request, a no-cost pre-teleseminar or video to help drive registration.
• (Yes, I do rehearse.)

On-site:

• Early arrival to meet attendees, listen to other speakers, and weave this intelligence into the presentation. Early arrival also means early sound checks.
• A powerful presentation that keeps to your schedule.
• Additional learning materials are optionally available (eg books, etc)
• Will stay and spend time with attendees, answering their questions personally.

Extra value after the presentation:

• Optionally, access a custom-built web resource page.
• Download a one-page "Resource Sheet".