Matthew Luhn

Artificial Intelligence is changing everything from entertainment to business to culture itself. Matthew Luhn, a 20-year Pixar story veteran will share how AI is being used to create stories and characters.

Matthew will share his experience working as one of the first 12 animators on Toy Story, the first computer-generated animated film released by Pixar. You’ll learn how other studios in the film industry were worried CG animation could ruin the animation industry. He will also share his experience working as a CG animator at George Lucas’s company, ILM, and how Jurassic Park and other films using CG worried people in the puppet/model-making industry. But instead of people losing their jobs, the animation and film industry thrived because of CG animation. How the story of AI plays out may well be similar.

New things can be scary. But those who adopt new technology–-especially in entertainment and business–will be the ones to reap the benefits. When we look at the cautionary tales from the past, we see that companies that did not adopt new technology–like Blockbuster Video and Kodak–went out of business or fell behind.

Along with his work in animation and film, Matthew coaches business leaders, entrepreneurs, top influencers, and content creators on how to adopt the best AI tools to build great content and stories.

In this engaging keynote, Matthew will share the four ways to help you and your company adopt new ideas, get past their fear of change, and effectively use AI.

With working-from-home schedules increasing by 25-30% by the end of 2021, our ability to master visual virtual storytelling is essential to connecting with peers, customers, and potential customers online. In this interactive session, Matthew Luhn, writer, director, and former 20 year Pixar story artist, will share his 5 techniques on how to harness the power of visual storytelling to amplify your story and likability.

Visual storytelling compels us to engage in experiences, learn lessons, and define our values and ourselves within our organization. Research shows:

• visuals are processed 60,000 times faster than words alone, 
• and while people only remember 20% of what they read, they remember 80% of what they see
• 90% of all information transmitted to our brains is visual. 93% of all human communication is visual
• ads in color are read up to 40% more often than the same ads in black and white
• 84.7% of consumers cite colors as the primary reason they buy a particular product
• Research reveals people make a subconscious judgment about an environment, product, or person within 90 seconds of initial viewing
• 52% of shoppers did not return to a story due to overall aesthetics
• Using colors effectively, they can improve: comprehension by 73%, learning by 55-68% and reading by 40%

With 80% of our human experience filtered through our eyes, visual cues are vital to successfully getting a message across. From entertainment to business, visuals not only sell a product or service, but they also sell an experience around you and your story.

Each color has its own message and meaning, the more you learn about this critical design element, the more you will be able to leverage its powerful effects.

For example, once the consumer has overcome the issue of affordability, the visual appeal of an item is a major influence on a consumer’s buying decision. Learn about this and many more examples of how to use Virtual Visual Storytelling and the use of colors with your marketing and sales communications.