Dani Gagnon

Zoom, Slack, follow up, circle back. Break the burnout cycle and transform your corporate culture! 

Currently completing her Masters in Psychotherapy, digital media advisor and “creative tornado” Dani Gagnon will employ a psychological approach: biopsychosocial framework to examine how the day-to-day technology that we have come to depend on to effectively do our jobs is impacting our minds and bodies from a biological, psychological, societal, and cultural standpoints. An example of this is how staring at screens is impacting our circadian rhythms and how watching dating reality shows is changing our perspectives on love and relationships. 

The keynote will begin with a brief overview of tech and how it’s been designed to hook users, and how Dani has effectively used them in marketing tactics. From there, Dani will share key learnings from her Masters education that will help both corporate leaders and employees combat burnout and turn down the white noise in the workplace for a healthier and more dynamic work environment.

Highlights:

• Dynamic, engaging, high-energy, practical, cutting-edge, culturally relevant, food for thought, best practices
• Insights are highly practical, tangible, and accessible – participants learn what biopsychosocial impacts technology is having on us and how to create healthier and more productive work environments to optimize mental health
• Relevant to almost all work functions, ages, positions, industries, categories
• 1-hr timeslot (optional Q&A included)
• Perfect for kicking off a full-day/full-conference of programming – helps participants absorb subsequent session learnings more effectively

“He thinks he’s happy but it’s just a nerve cell in his brain that’s getting too much stimulation or too little stimulation.” ― Don DeLillo, White Noise 

Picture it – you get home from a day of virtual meetings (or classes), emails and texts, and turn on the TV. A new season of Love is Blind just dropped. After a couple of hours of watching people try to fall in love sight unseen, you aimlessly scroll TikTok and get back to the 15 text messages you didn’t have time to get to earlier that day before throwing on your favourite true crime podcast as you drift off to sleep. What’s wrong with this day? 

Currently completing her Masters in Psychotherapy, digital media advisor and “creative tornado” Dani Gagnon will employ the psychological approach: the biopsychosocial framework, to examine how technology – ie. social media, smartphones, VR worlds, and all of the tech that we don’t even know is coming yet – is impacting our minds and bodies in this era of distraction. An example of this is how staring at screens is impacting our circadian rhythms and how watching dating reality shows is changing our perspectives on love and relationships. 

The keynote will begin with a brief overview of tech and how it’s been designed to hook users, and how Dani has effectively used them in marketing tactics. From there, Dani will share key learnings from her Masters education that will help every day users and consumers combat burnout, turn down the white noise, and prioritize community and connection for optimal mental health.

Highlights:

• Dynamic, engaging, high-energy, practical, cutting-edge, culturally relevant, food for thought, best practices
• Insights are highly practical, tangible, and accessible – participants learn what biopsychosocial impacts technology is having on us and how to effectively use it to their advantage without burning out
• Relevant to almost all groups, organizations, ages, positions, industries, categories
• 1-hr timeslot (optional Q&A included)
• Perfect for kicking off a full-day/full-conference of programming – helps participants absorb subsequent session learnings more effectively

Algorithms impact us all. From online shopping, to communicating with friends, to marketing on social media, most of what we see online is organized by algorithms. This shift has resulted in most content getting lost in the endless feeds of information. ‘Trending news’, may not actually be trending.‘Viral videos’ may not be organically viral. How do you adjust your social media feeds & marketing strategies to connect with audiences in this algorithmic era?

Pairing historical aspects of propaganda along with hilarious examples of her baby boomer parents’ usage of social media, Dani Gagnon outlines the rules to play by (and play against) to understand how information is presented online. She explores the pros and cons of creating online disruption, how to control the information being presented to you, while providing strategies to align messaging with trending topics without seeming tacky. This fun-filled presentation will have audiences laughing as they learn how to use the web to better serve themselves, their clients and their teams.

Key Takeaways:
• The current algorithm structures for key social media platforms and how to optimize your content to work within their systems.
• Be inspired to use the internet more & create a sustainable brand personality online.
• Content marketing techniques that get more reach and engagement organically.

As a healthcare practitioner, social media is a huge part of advocacy and education. Those who don’t embrace it risk being left behind. Whether you want to keep up to date on news for your patients or want to build an audience to make a difference in the world, Facebook, Instagram and Twitter all play huge roles in doing so. Social media pages, groups and profiles are all controlled by algorithms that determine what content we see and don’t. A health practitioner may be following a page wanting important updates, but may not receive them due to these algorithm rules. In this interactive, customized keynote, Dani Gagnon shows healthcare practitioners how the internet’s back-end code rules impact them.

Key Takeaways:
• How to use social media algorithms to ensure you see the information most important to you.
• Techniques to get your online content seen by your target audience.
• Strategies to maximize budgets to create awareness of a certain topic online.

Dani also offers presentations on authentic personal branding in today’s business world and more. View a full list of her presentations here. 

Dani also offers presentations on authentic personal branding in today’s business world and more. View a full list of her presentations here.