Goldie Chan

Building a community is not easy – whether you’re building them from scratch or refining and re-engaging an existing community. Real, healthy communities will amplify revenue, provide free PR and testimonials and create a solid foundation for scaling businesses and brands. When there is authentic, genuine and thoughtful engagement between a business and its community – the results are a well-loved, easily amplified brand. Goldie has not only grown communities from 50 to 50 million, but she is also the official LinkedIn Learning/Lynda instructor on Community Building.

In this presentation, she shows audiences how to build a community from scratch and fix broken/unhealthy or stagnant communities using actionable tactics for their marketing or community teams. Your organization will be equipped with the skills to manage and grow a community or customer base organically across multiple platforms.

Now more than ever, organizations are challenged to recruit the RIGHT candidates. Telling authentic internal stories of your team can increase employee retention and recruitment. In this presentation, Goldie shows audiences the most impactful storytelling & content elements organizations can easily execute in the next quarter using existing employee stories. They will be motivated to both bring in new employees and champion brand story themselves.

Growing a personal brand while in-house helps employees feel greater ownership over their internal roles and also helps to promote the company as a whole. Goldie encourages employees to develop a brand that ties into the overarching corporate brand so both parties benefit. Research shows that brands that encourage employees to build their personal brand have nearly twice as many sales boosted by employees then brands that do not. Goldie will share actionable steps for building their brand while supporting the corporate brand message – creating a healthy ecosystem for a stand-out employee to use their brand to encourage sales and corporate brand awareness.

Maximizing LinkedIn for Personal and Corporate Brands
With over 500 million global users, LinkedIn is often underutilized as a brand platform and relegated to being a resume repository. 94% of all B2B marketers are influenced in their purchasing decisions by LinkedIn and with a growing creative community – it has reinvented itself as a platform to watch and utilize. In this presentation, Goldie shows audiences the most powerful ways to use LinkedIn to boost your brand using everything from written content, videos, outreach and more. Your audience will leave this presentation equipped with the tools to optimize your LinkedIn strategy to help boost engagement with this high-buying power social network.

With over 500 million global users, LinkedIn is often underutilized as a brand platform and relegated to being a resume repository. 94% of all B2B marketers are influenced in their purchasing decisions by LinkedIn and with a growing creative community – it has reinvented itself as a platform to watch and utilize. In this presentation, Goldie shows audiences the most powerful ways to use LinkedIn to boost your brand using everything from written content, videos, outreach and more. Your audience will leave this presentation equipped with the tools to optimize your LinkedIn strategy to help boost engagement with this high-buying power social network.